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THIS IS ALL ABOUT MARKETING & COMMUNICATION

with Coherence & Authenticity

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My Guarantee

OVER 15 YEARS OF Expertise

Let us get to the point!

Let’s Look at  your strategy to optimize initiatives and costs performance

Doubts about the direction of your communication strategy?

Struggling to make your campaigns fly?

Feeling overwhelmed by the multitude of marketing options and managing different agencies?

My mission is to simplify processes,  provide a competitive edge and save you money. Together we will identify the best strategies to drive your business growth.

Consider me your trusted, independent marketing consultant. I will keep your brand message consistent, and resonate with your audience – I also can handle your agency management.

Services

What can I do for YOU ?

I offer these key service pillars designed to elevate your business in today’s marketing environment. These services collectively bring your business forward and prepare it for sustained success in a quickly changing world.

Your compass in marketing

I guide, align your agencies, and enhance your brand’s message for impactful audience resonance. Let’s streamline your strategy, gain a competitive edge, and cut costs.

Sustainability Marketing

My initiatives position your brand to resonate with the values of today’s eco-conscious consumers, as well as showcasing your dedication to environmental sustainability.

Brand Strategy and Development

Establishes a solid foundation for your distinctive identity in a competitive market, guaranteeing deep connections with your target audience. Let’s build up and elevate your brand.

Let us move ahead

Your Marketing Strategy and Projects Built Exactly To Your Needs

Every business is unique, and a one-size-fits-all approach doesn’t fit it in today’s dynamic market landscape. This is why I  specialize in creating customized marketing roadmaps that align precisely with your specific needs and aspirations. My objective is to guide your business through the complexities of marketing, ensuring that every step taken is strategic, impactful to your overall success. With my expertise, your marketing journey will be clear, focused, and entirely tailored to bring your vision to life.

  • Personalized Strategy Development
    Creating marketing plans that reflect your unique brand identity, target audience, and business objectives.
  • Data-Driven Insights & Analytics
    Leveraging the latest tools and analytics to inform decision-making and optimize performance.
  • Continuous Adaptation & Support
    Responding to market changes and feedback with agility, ensuring your marketing efforts remain relevant and effective.
This Is All About Marketing - Project Strategy

Over 15 years experience

My Expertise

Brand and Communication Strategy and Development

Integrated Digital Marketing

Data Analytics and Insight

Performance Marketing

Sustainability Marketing

Multimedia Storytelling management

Social Media Management

Brand reputation management

Customer Experience (CX) Improvement

Internal communication

Thought Leadership Development

Personal Branding

Curriculum Vitae

My previous work experience

A passionate senior marketing expert dedicated to transforming brands through automated campaigns and branding, with extensive international and local experience. Committed to managing projects from strategic planning to execution, I bring enthusiasm to go the extra mile.

My affinity for interculturalism and authentic leadership has shaped my skills across B2B and B2C sectors, from innovative startups and SMEs to large corporations, covering both products and services in retail and manufacturing.
My experience has been gained in renewable energy, banking, technical retail, and new technology/digitalization in smart buildings.

With a deep belief in a customer-centric and data-driven approach, I am aiming to contribute to your success and expansion in the market.

All services offered in English, German, French and Spanish.

Logo Dätwyler

Katherine worked outstandingly in global communications projects for Siemens Smart Infrastructure’s Building Services. She excelled in both strategy development and execution, often suggesting innovative approaches and ideas to think outside the box.

Brad Haeberle

Senior Vice President, Siemens Smart Infrastructure

I always appreciated Katherine’s very high level of reliability, flexibility, and conscientiousness in leading her marketing projects. She consistently demonstrated a very efficient, proactive, and structured project management style. Katherine is a dedicated, loyal, and service-oriented marketing professional.

Jean-Philippe Petit

Head of Sales, Longi Solar

Katherine has proven very strongly at Siemens that she is an authentic marketing and communication expert. She is very proactive, collaborative and a contribution-oriented manager with the ability to work effectively in an international matrix organisation.

Marcel Müller

Corporate Communications, Rieter AG

Katherine is a passionate leader. She brilliantly directs omnichannel campaigns and projects, integrating advanced marketing and communication technologies. In our collaborations, she has consistently monitored trends and innovations in marketing, e-business, and customer retention, regularly offering valuable action recommendations.

David Froidevaux

CIO, OPO Oeschger

Get In Touch

Book your first free consult to talk about your challenge and define the next steps.

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Munich

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